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Stefan Thomas
8 min readNov 4, 2020

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Fifteen ideas to help you promote your business during lockdown — and most of them are free.

As we head into lockdown, again, it is easy to worry, and to think that your business has to stop, or slow down. But there is a load of stuff we can do, not just in terms of our networking, but to continue to promote our business, perhaps in ways we haven’t thought of before.

In fact, it is possible that lockdown even gives us an opportunity to think about and try different ways of building our network and our business, which wouldn’t have been so relevant before.

Here are my thoughts, and it is more of a brain dump, of what any of us could be doing.

This leads to a couple of obvious questions, which please feel free to answer in the comments.

Firstly, what else can you think of? What have I missed from the list?

And secondly, what’s stopping you doing any of this?

In no particular order:

1. Start connecting with your audience on LinkedIn. Set aside a few minutes every day, use LinkedIn’s excellent search tool to look for people who may be interested in what you do, and connect. I take time every week to look at who is using the hashtag #networking, then I go and join in their conversation. Really simple, I read what they have posted and, if I feel I have value to offer, I go and reply. This allows…

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Stefan Thomas
Stefan Thomas

Written by Stefan Thomas

Keynote Speaker. Author of Business Networking for Dummies, Instant Networking & Win The Room. Trainer. Mentor.

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