This is the way — what Star Wars taught me about personal branding

In March 1978, my Mum took me and some friends to see the film that was then called Star Wars, which we now know as Episode IV — A New Hope.

My love for that franchise has been lifelong, from the original three films, through the prequels (yeah I know), the sequels, the spin offs (Solo is underrated) and The Mandalorian. I love the universe, how everything works together, the stories, the stories behind the stories and, of course, the characters.

Luke, Leia and Han have been part of my life and one of the reasons I keep going back to the films, and now TV series, is to find out what happened next, or before, or what led to that happening. I have bought into those characters and am always interested to learn ever more of their stories.

I know logically that they are fictional, but even then I believe I know and understand their characters and personalities and, every time the franchise comes up with a new way of telling me a little about that story, I’m more than happy to invest my money and time and enjoy watching every new thread and facet of those stories.

So, networking guy is writing about Star Wars — tell me why this is relevant?

It is relevant because people are interested in your story, in finding out about your character…